lundi 31 octobre 2011

Monoprix (supermarkets) - NOT YOUR EVERYDAY EVERYDAY - BETC Euro RSCG

The aim: Creating a real graphic identity for the products of the brand

The concept: Saying « no » to the everyday routine

The result:
A strong and colourful identity present in every type of packaging, with a little pun for every product

P.S.: A perfect example of a copywriter's dream-job

Here are a few examples of the puns I made for the first series of packaging that was released:

On the packaging:

On posters: