jeudi 8 décembre 2011

Crédit Agricole (bank) - The interest-free loan – BETC Euro RSCG

The aim: Launching and introducing a new loan bill

The concept: Communicating the terms and conditions of this bill in a simple and transparent way, thanks to a custom-made character representing the rate of the loan

The result: A concise animation clip that sums up every aspect of the loan within 1 minute

Here is the final video: