The aim: Attracting French tourists to Israel (apart from Jewish people)
The concept: Comparing Israel to a book, which you would have to read your own way to understand and enjoy it
The result: A stop-motion viral video with a homemade feel that flips through everything that Israel has to offer
P.S.: This was a student contest (between our school and HaBetsefer) I participated to with two classmates. We got to the final
Here is the result:
