The aim: Launching and introducing a new loan bill
The concept: Communicating the terms and conditions of this bill in a simple and transparent way, thanks to a custom-made character representing the rate of the loan
The result: A concise animation clip that sums up every aspect of the loan within 1 minute
Here is the final video:
jeudi 8 décembre 2011
lundi 31 octobre 2011
Monoprix (supermarkets) - NOT YOUR EVERYDAY EVERYDAY - BETC Euro RSCG
The aim: Creating a real graphic identity for the products of the brand
The concept: Saying « no » to the everyday routine
The result: A strong and colourful identity present in every type of packaging, with a little pun for every product
P.S.: A perfect example of a copywriter's dream-job
Here are a few examples of the puns I made for the first series of packaging that was released:
On the packaging:
On posters:
The concept: Saying « no » to the everyday routine
The result: A strong and colourful identity present in every type of packaging, with a little pun for every product
P.S.: A perfect example of a copywriter's dream-job
Here are a few examples of the puns I made for the first series of packaging that was released:
On the packaging:
On posters:
Lu – Les Harmonyculteurs – BETC Euro RSCG
The aim: Highlighting Lu's efforts towards sustainable development
The concept: Saying that nature is harmonious, but that it is not something that happens overnight
The result: Creating a (parent/child) game similar to FarmVille, that teaches people how to combine agriculture and sustainable development
Here are the banners I did for the game:
The concept: Saying that nature is harmonious, but that it is not something that happens overnight
The result: Creating a (parent/child) game similar to FarmVille, that teaches people how to combine agriculture and sustainable development
Here are the banners I did for the game:
mardi 25 octobre 2011
SkyTeam - SkyTips - BETC Euro RSCG
The aim: Sharing airport tips with frequent flyers to make their trip enjoyable every step of the way
The concept: Having one charismatic (yet friendly) local ambassador for each big hub to show you around
The result: Short viral video clips, a website and a Facebook page for people to share and discover new tips everyday
Here are the first 5 videos that have been released:
Here are a few examples of the SkyTips that have been posted online:
And here is what you can find on the Facebook page:
The concept: Having one charismatic (yet friendly) local ambassador for each big hub to show you around
The result: Short viral video clips, a website and a Facebook page for people to share and discover new tips everyday
Here are the first 5 videos that have been released:
Antoine de Caunes for Skyteam from lauren zeitoun on Vimeo.
Untitled from lauren zeitoun on Vimeo.
Pam Ann for Skyteam from lauren zeitoun on Vimeo.
Untitled from lauren zeitoun on Vimeo.
Untitled from lauren zeitoun on Vimeo.
Here are a few examples of the SkyTips that have been posted online:
And here is what you can find on the Facebook page:
INCA (National Institute of Cancer) - BETC Euro RSCG
The aim: Putting life forward and being able to privately share your hope and strengh with the ones you love
The concept: Saying "Yes" to life by inscribing a tailored message to someone in a special/meaningful place all over France
The result: A website and an Iphone app to type your message and publish it privately
The concept: Saying "Yes" to life by inscribing a tailored message to someone in a special/meaningful place all over France
The result: A website and an Iphone app to type your message and publish it privately
Galeries Lafayette - The Biggest Fashion Show ever! - BETC Euro RSCG
This poster was made for an event that took place in Boulevard Haussmann, Paris (and a few other French cities). The idea was to say that this fashion show would actually represent today's street style and that everyone could be part of the show.
The Craft Industry - A School contest - Iscom
The aim: Proposing the possibility of an ambitious and passionate career in a society of anxiety-provoking choices
The concept: There are many lives in the craft industry. Why not yours?
The result: Inviting young people to project themselves and view this option as a possible choice
P.S.: This campaign was one of my postgraduate projects and got us to win an inner school competition presented at Loewe Stateus
The concept: There are many lives in the craft industry. Why not yours?
The result: Inviting young people to project themselves and view this option as a possible choice
P.S.: This campaign was one of my postgraduate projects and got us to win an inner school competition presented at Loewe Stateus
The Israeli Tourit Office - Viral video contest - Iscom
This is a project I've made in my final student year:
The aim: Attracting French tourists to Israel (apart from Jewish people)
The concept: Comparing Israel to a book, which you would have to read your own way to understand and enjoy it
The result: A stop-motion viral video with a homemade feel that flips through everything that Israel has to offer
P.S.: This was a student contest (between our school and HaBetsefer) I participated to with two classmates. We got to the final
Here is the result:
The aim: Attracting French tourists to Israel (apart from Jewish people)
The concept: Comparing Israel to a book, which you would have to read your own way to understand and enjoy it
The result: A stop-motion viral video with a homemade feel that flips through everything that Israel has to offer
P.S.: This was a student contest (between our school and HaBetsefer) I participated to with two classmates. We got to the final
Here is the result:
Ike's Boring World - Atelier de Sèvres
Here is a project I made in Art School. The idea was that this character lived in such a boring book that he ran away from it... across my room
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